Founder
Matthew A. Zeits
B.S. Physics, Saint Joseph's University
M.S. Computer Science
MBA, Youngstown State University
M.S. Biochemistry (in progress), SJU
Former: FAA · HHS · Lockheed Martin
Data Architect · Systems Engineer
AI Developer · Assistant Scoutmaster
"I spent decades building systems for federal agencies and defense contractors — and quietly managing an executive function that didn't work the way everyone else's did. My work with FAA human-in-the-loop simulations studying cognitive workload and decision support for air-traffic controllers at the Research Development and Human Factors Laboratory provided accute understanding of the importance to preserve executive function, which is what our product does right now."
ADHD, PTSD, OCD, GAD. A brain that could architect complex federal IT systems but struggled to remember a 10 AM meeting without the right scaffolding. I learned, over years, that the tools that helped me weren't just traditional interventions alone — they were systems. Structure. Coaching. Externalized executive function.
I tested everything I developed on the person I knew best: my son Evan, who shares many of the same cognitive wiring and helped me build. What worked for us became the foundation of the EFC methodology — a structured approach to building the scaffolding your brain needs to do what it's actually capable of.
Execua is the next step: pairing that methodology with a private, on-device AI companion that runs on your machine, costs nothing to operate, and never sends your data anywhere. Built for Windows and Mac. Built for real life. Built for minds like ours.